Copied here from Making Light, because I didn't know where else to put it.
"Here's the zero-Googlejuice trick. Pretend the pointy brackets are carets.
Standard link: {a href="URL"}link text{/a}
Link with rollover text: {a href="URL" title="title text"}link text{/a}
Zero-Googlejuice link: {a href="URL" rel="nofollow"}link text{/a}
Zero-Googlejuice link with rollover text: {a href="URL" title="title text" rel="nofollow"}link text{/a}
We have our comment thread set up in such a way that any link posted within a comment automatically has rel="nofollow" inserted. It discourages spammers."
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